Yoriesto Stefhen and Dito Aditia Darma Nasution (2023) “THE EFFECT OF PROMOTION STRATEGY AND PRODUCT INNOVATION ON MYREPUBLIC PRODUCT PROMOTION PERFORMANCE”, Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA), 1(1), pp. 22–28. doi: 10.69820/jumea.v1i1.22.